Google Analytics and Google Tag Manager

We recently discovered Google’s different marketing tools and platform and we’ve had discussions of Google Analytics and Google Tag Manager. We all know that these tools could work together in conjunction with the other giving us a better opportunity to realize the potential of your business through your website in the digital world.

Now, let’s differentiate again what this two are intended to do for you:

Google Analytics is,

  • A Tag/Tracking code added to your website to gather important information about your websites visitors and interactions going on within your site;
  • Measuring, tracking and storing data;
  • Which are then generated in a report for further analysis by the organization or the marketer.

How to add it to your website is where all technicalities come in and if you are not an IT expert or a Developer, it would take you a long time to figure out and understand how this works and even longer to do the task of integrating the tags. 

Generally, you should add the tag/tracking code to every page of your website. And you could expect that it’s not just one tag you are going to add, it will actually depend on what information you want to obtain, to measure and analyze.  Therefore, implementing these multiple tags will eat up your time. While these tasks are tedious especially for a beginner or an non- expert, you will likely find something that could ease up the work for you, that is where the Google Tag Manager comes in handy.


Google Tag Manager is a tag management tool that you could use to simply implement the tags to your website in a user interface environment.

Therefore, in Google Tag Manager, Google Analytics is just one of the tracking codes/tags you can deploy to your website using this tool. If you snoop around more on this tool, you will realize that there are thousands of other tags you can implement without being hassled with all the coding and stuff. Basically, Google Tag Manager simplifies the deployment of the tags you need for your site, managing or modifying it whenever you think is necessary.


If you’ve had the time to check out the previous topic, we did as an example in creating a tag is Google Analytics. You will be needing the Measurement ID coming from GA and just simply enter it to the field where it is needed to be input. Then, you can right away set up the trigger to when the tag will fire during a visitor’s interaction to your website.

Now, remember that when you want to use the Google Tag Manager alongside Google Analytics, do these:

  1. Setup your Google Account,
  2. Create your Account in Google Analytics and Google Tag Manager,
  3. Install Google Tag Manager to your website using the given GTM snippets,
  4. Add your Google Analytics tag in Google Tag Manager,
  5. Attach Triggers and set-up variables if necessary,
  6. Test your tags through the GTM’s Preview to confirm that tags added functions or is firing correctly, then,
  7. Lastly, publish your Tags.


You have to remember that you must make sure that the installation of your Google Tag Manager is done properly because if it is not, you might encounter problems or will not be able to give you the results you are expecting from these tools. Just a bit of practice and information gathering, familiarity and you’ll be fine, that’s for sure.


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