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Google Search Console

The prior weeks’ themes were all about Search Engine Optimization. Today, we’d like to introduce you to one of the most widely utilized SEO tools by a diverse group of people working toward a shared objective. We all know that Google has produced a plethora of free tools for digital marketers, company owners, and anybody else who needs them, and because we’re talking about SEO, we thought we’d offer some information on the tool Google Search Console.

WHAT IS GOOGLE SEARCH CONSOLE

Google Search Console is a free Google web service that was formerly known as Google Webmaster when it was first introduced. It’s a collection of tools and resources that analyzes the traffic and visibility of your website in organic Google searches. It enables you to keep track of, maintain, and resolve issues with your website. You may also gain insights and strategize to improve the performance of your website. Furthermore, you will be able to determine whether Google search can locate and crawl your website, as well as your site’s rating in Google.

You might be wondering how it differs from Google Analytics, which appears to provide the same function. This isn’t totally true, though. While Google Search Console focuses on tracking organic search traffic from a single source, Google Analytics collects data and traffic from a variety of sources and linkages. Although, they are both tools that would give you overall valuable insights of your site.

 

WHO UTILIZES GOOGLE SEARCH CONSOLE

Business Owners 

You may have someone manage this for you as a business owner, but it’s a good idea if you grasp the basics and how essential Google Search Console is for your site. Especially if your website is the primary source of leads. Even if your site is only for informational reasons, you must understand how it operates and what it does since it, in some ways, helps in marketing your company. 

 

Digital marketers

Since the birth of the Internet, digital marketing has been acknowledged as one of the most successful forms of marketing. As a marketer, using Google Search Console in conjunction with other tools provides them with the information they need to evaluate the site’s current ranking, evaluate existing marketing efforts, identify opportunities and finally work on planning marketing campaigns and plans to increase the website or company’s digital presence based on the reports generated and sites current standing. 

 

SEO Experts

Marketers and SEO professionals are quite similar. It’s just that their primary focus is on the content of a website and optimizing the site to enhance rankings and presence. They strategize for the site’s unique keywords, check the site’s content, and provide technical recommendations for the website’s development or enhancement. Using Google Search Console would provide them with the knowledge they want for examining the existing ranking and quickly analyzing and pinpointing what may require improvement for a certain site.

 

Developers

Google Search Console is useful not just for marketers, company owners, and SEO professionals, but also for developers. The tool provides features and reports for problems detected on a website. Developers will be able to identify and avoid potential issues, as well as design a healthy website that Googlebot can find and crawl for Google indexing.

 

GETTING STARTED WITH GOOGLE SEARCH CONSOLE

As the initial step in utilizing the tool, everyone having a website, whether beginner or experienced, must create or set up an account. And, like with other Google services, you must have an existing Google account or create a new one. 

Step 1: Sign up for Search Console. 

Step 2: Add and verify ownership of your site. 

Step 3: Understand how to get the most out of help. 

Step 4: Read our guide to basic Search Console usage. 

Step 5: Learn the basics of Google Search using the resources provided.

Step 6: Check and navigate on the different reports.

 

After setting up your account, reading the basic information but you need to learn more and study even the advanced features, Google Search Console has prepared detailed documentation and training videos for reference to easily understand how the tool works.  

 

If one learns enough about the tool and other Google services, it may be a crucial asset, especially for company owners whose website is one of their primary sources of consumers or leads. To get the most out of them, you just need to understand them well and become familiar with all of their features.

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