So, you’re looking for ways to optimize your website, correct? With the hope that your site’s visibility improves. You ask yourself, what are the best strategies and what are the cheapest ways to do it? Small scale businesses sometimes get intimidated hearing about SEO, website upgrade, and as such, and would automatically associate it to being expensive. Thus, our hesitation to take actions.
Yeah, we all know and went through the same planning things down, but then doubt and then thought that it’s probably not necessarily needed anyways, so why spend a lot to update your website?
Yes, our hesitation arises when it’s time to talk about the cost related to website improvements, because let’s not forget the fact that most experts or agencies ask for a hefty amount for their service. For sure, big corporations have dedicated budgets and even departments that specialize in web, software, system or whatever you call it, and, so obviously their websites appear somewhere around the first few pages of the search engine results page, more so if they’ve got digital marketing implemented.
So how about small to medium businesses? Where budgets are most likely intended for the business’ operation and nothing to spare for the digital platforms? Well, worry not my dear, there’s a lot of techniques you can use to optimize your website without spending a dime or maybe just spend a tiny bit, just a tad bit!
Loading time of a page sometimes can make or break a visitor’s perception for your website and business. And if your website’s page loads slow, chances are, while your page is still trying to display the page, the visitor already clicked that back button and scrolled to visit another site. And dang! That is a loss of potential customers and you don’t want that, do you?
Thus, we think this is the first thing you need to look into. How would you know how long your site’s pages load? Either you use website speed tester’s which are available online like Google’s PageSpeed Insights, Think with Google and other sites that offer speed tests for free.
If your page loads 4 seconds or more, that is considered to be slow according to developers, engineers or IT people. Therefore, if a website loads for like 10 seconds and more, that is bad for your website and business. Okay enough chit chat.
These are only 3 of the simple ways to improve your site speed:
1 – Delete unnecessary plugins. If there are existing plugins for features that are not used or not necessary at all, just remove them.
2 – Check for page errors and get them fixed.
3 – Manage image/graphics on your website. Large number of images and large resolutions might be a bit heavy for your website so might as well reduce the size of the images to the right amount that doesn’t compromise the quality.
What are these keywords? These are terms or phrases on your website contents that are like sources of information and basis for search engines to pull up your page when a search is being made. If you have the appropriate and unique keywords that contain the right description for your business, you’re on the right track. It may take a while but your site’s ranking will go up the ladder for that specific category your site or business is focused on.
If you haven’t decided yet or need some help for keyword ideas, check out Google Ads Keyword Planner to learn more and build a list of unique and important keywords relevant to your website.
UPDATE PAGE TAGS AND DESCRIPTION
Another simple thing you can do is to update the page tags and meta descriptions on your website’s pages and add the keywords that define each of your site’s pages. Using keywords to write compelling and unique descriptions improves the click through rate.
Notice how other websites constantly post or update blogs? Blogging not only improves ranking and visibility, in conjunction, it’s also one of the marketing strategies if you are doing digital or content marketing. Notice that when you are still on the lookout for ways to market your business, you’ve basically come across blogging for sure. But, make sure that your blog content is also relevant to your business and something useful for your audience.
Citing reliable links and sources relevant to your contents, on your blog articles for example, not only gives support to your articles topic, but also somehow boosts your sites credibility and ranking. It potentially will attract an audience because not only you are providing information, but also other resources that help their search.
Finally, your wallet will not suffer, and you will be able to make all of the essential improvements to your website to help it grow. It might take some time to see the benefits, but you would be pleasantly surprised with the end result.