BLOGS

Introduction to Google Tag Manager

We have another of Google’s products that you may or may not have heard of yet and we wanted to share and give you an idea of how this tool works and why it’s good for you. You may have also heard or seen it mentioned from other Google’s tools. And we did mention it before in one of our blogs about Google Analytics. We’ll try our best to provide you with answers to possibly the first few questions that pop into your head.

What is Google Tag Manager?

According to Google’s definition:

“Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app. Once the small segment of Tag Manager code has been added to your project, you can safely and easily deploy analytics and measurement tag configurations from a web-based user interface.”

In simple terms, GTM is the tool where you can manage the tags for your website or mobile application for the collection of data you wish to measure. This allows marketers and non-technical people to have an easier way to place tags to your site or your data source for measurement and analysis. You can also set-up or configure when tags will trigger and collect data from a certain interaction/event which are part of the components of Google Tag Manager.

For first time users, the Google Tag Manager can be used for FREE which is mostly used by small to medium sized companies. While the Tag Manager 360 is the premium account that caters to larger companies. Basically, with the free access it is understood that users get the basic functionality and/or have limitations of the features that can be used. But your company can get full functionality when you upgrade to the premium version.

Why use Google Tag Manager?

Who and what is the use of the Google Tag Manager that would make you want to install this tool? This tool was created for everyone to use, from small, start-up businesses to the largest enterprise for the same purpose, I presumed. I mean I think it does its role according to how Google created it. In other words, this tool is made for business owners that have a company or ecommerce site that would want to easily integrate tracking codes to track, collect and measure visitors’ interaction from their sites or applications.

Supported Tags

There is actually a long list of native tags and third party tag configurations that Google Tag Manager supports. In here though, I’ll give you my top 10 most commonly used tracking tags, in my own opinion.

Let’s start with Google’s own tools which I think you can utilize better when used in conjunction with other Google related tools. If you wish to get the complete list of all native supported tags, visit the Help Center for Tag Manager and find Supported Tags.

Google Analytics
Google Ads
Google Consumer Surveys
Google Optimize
Pinterest
Adobe Analytics
Custom HTML
Firebase Analytics
LinkedIn
Quora Pixel

Here are also some randomly picked Third Party tag configurations that are supported by Google Tag Manager:

Amazon
BUY.BOX Order Script Tag
BUY.BOX Where to Buy Script Tag
Contentsquare Tag
Facebook Pixel
Facebook Conversion API Tag
Hubspot
Kakao
Microsoft Clarity – Official
Reddit Pixel

The entire list of 3rd party tag templates can be found on Tag Manager’s Community Template Gallery.

When you truly understand this tool, you will realize that it indeed has made things easier in getting your integrating your tracking codes to your data sources without the help of Tech people. However, you need to have in-depth learning and experience in using this tool properly in order to get the results that you expected in the end. We wanted to give you a head-start through this article if you are already considering using the tool.

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