Navigating your Google Tag Manager

Setting up your Google Tag Manager is pretty simple if you’ve read the previous article about setting one up. However, if you may think that it’s all you need to do, you’re probably already aware that it was only the first step. You see, if you know and understand what the tool could offer, you’ll be able to maximize your use with this free tool that will literally improve your expected results.

Once again, GTM is created to make it easier for those that have limitations with technical knowledge. Best examples here are for marketers who wish to immediately want to collect the data they need from wherever digital source it will come from. Instead of manually coding of tags, which would take longer and require careful and thorough process so as not to make any mistake in the installation of tags, or perhaps wait for your IT Team to do it for you which basically means you’d idly be waiting until who knows when until they notice your request. So, why not do it yourself, right? This is what this tool is for anyways! It’ll make the job easier for you and can provide you better tracking results according to your preferences. You just need to be familiar with the features and functionalities present in your workspace.

So, we thought of giving you a quick tour of the inside of Google Tag Manager. 


Let’s start with the menu at the top: 

Workspace is where you group and manage your tags. This is where you edit and make changes to your tags, add variables and triggers. 



Version is where the version of your containers published is recorded. And everytime a change is made, the system will create a new version that will work as your reference and a version that you can revert back to whenever you want.


Admin is for making changes to the account settings, managing users, adding or updating containers. 


Container ID is the code you will need to install the Google Tag Manager to your website or application. A different container ID is generated when you create a new container.

Workspace changes count is the number of times a container has been updated.

Preview is where you can see the modified container before publishing it to check if the changes or edits made are working properly. Let’s just say it’s like your test mode before activating your changes by publishing it.

Submit is to publish the changes made to your container so that it gets applied to your website or apps.


Going back to the Workspace, on the left side of the screen are the components of Google Tag Manager that you can manage or configure according to what, when, where, how you want to trigger the tag to gather data for your analysis later.



OVERVIEW is the general review, summary and history of changes made on the components of your workspace.


TAGS are the tracking code that you wanted to integrate to your website. So instead of manually coding it through the HTML of your website or applications, Google Tag Manager will do the integration by just adding the measurement Id provided by the analytics or third party vendors code to your container and publishing it.




Creating new Tag:

>> When you want to add a new tag, you can do so by clicking on the ADD A NEW TAG from the Overview page, or click TAGS from the left hand side menu.

>>  Click NEW,

>> Click on the the Pen Icon,

>>  Select the Tag type, in this example we will use Google Analytics.

>>  Configure the chosen tag by entering the measurement code/id needed, then click on save to save your new tag.


TRIGGERS is the second component of Google Tag Manager. Trigger is configured and becomes the determinant when a tag should fire. 

To create a new Trigger, click Trigger from the left hand side or when you create a new tag, there will also be an option to configure Triggers.



> Click New,

> Then, click the edit/pen icon,

> Choose the Trigger type

> Then click Save.



VARIABLES, according to the Tag Manager Help, “Variables in Google Tag Manager are named placeholders for values that are populated when code is run on your website or mobile app. For example, the Tag Manager variable named “Page URL” returns the current web page URL.” 

There are predefined Variables that you can enable/disable at any time and you can also configure user-defined variables in the event that what you need is not on the predefined list.


FOLDERS is where you can organize your tags, triggers and variables.

>  To create new Folder, click the Folders from the left hand side,

>  Click New Folder,

>  Then add tags, triggers or variables or move any existing components.


TEMPLATES are provided by third party vendors which can be imported to your workspace. You can select the template from the Community Gallery of GTM.


There you have it! It’ll take a while for you to understand all that you can do to your container, especially if you’re not techy, but you’ll eventually get the hang of it!


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