If you have a website, I’m sure you’ve heard or read articles on SEO when searching for subjects or results for increasing your website’s performance, rankings, measures, marketing, analytics, and so on. Alternatively, you may have come to this website because you consciously wish to learn more about it. So, we’ll try to help you understand the most important facets of Search Engine Optimization as simply as possible for you.
WHAT IS SEO?
First, let’s look at the term itself. Search Engine Optimization, or SEO for short, is a technique of enhancing a website in order to boost its exposure when a user conducts a search query through various search engines. That is most likely why you arrived on our page; SEO helped you to reach our page right away.
Similar to when you search for a branded shoe, a fashionable outfit, or a specific cuisine, the results of your search will return millions of results; however, sites that use SEO will have better visibility and are more likely to be seen by the audience because they will most likely appear on the first few pages, if not the top of the first page, of the search result.
HOW DOES IT WORK?
Automated bots, often known as crawlers, are used by search engines such as Google Chrome. These bots would gather data from your website’s pages. And these gathered data will be saved in their system or server, where they will be organized and ranked depending on the many ranking parameters provided by the search engine. Some of the data that are being collected are keywords, tags, links, speed, and so on.
So, when a search is done, and Google’s system decides that a certain site matches the components of content linked to the search, that site will be retrieved and presented on the search engine result page — also referred to as SERP, positioned depending on the site’s ranking, according to the established parameters.
The SERP, search engine results page is the page or pages returned by the search engine after an user enters a keyword search query. A mix of search results will appear on the SERP. Yes, there are two types of results here; the Organic search and sponsored/paid search.
What is the difference between Organic and Paid Search?
Organic search results are those that appear as an outcome of a search engine’s rating, whereas sponsored search results are those that are paid.
Just take as an example the search results below:
The search results displayed the same site but the first is a Paid search result while the other is an organic search. Paid search has a very apparent indicator that it is paid for, so you can easily find them while doing a search.
If you don’t want to spend money on sponsored search, you can always use SEO to boost your website’s ranking and visibility.
WHY SEO IS IMPORTANT?
Assuming you run an online shopping business; your aim is undoubtedly to reach a larger audience and convert website visitors into consumers, correct? However, because the ecommerce industry is expanding like wildfire, it’s apparent that you’ll face stiff competition. Because your website is below the rank, potential buyers may not even notice it while looking for a product or service that you also offer. And keep in mind that the search engine results might be in the millions, with your site somewhere in the center, if not at the bottom. Yikes!
Therefore, if you want to stay ahead of the competition, you’ll need to invest a lot of effort into your marketing strategy.
If you haven’t already done so, it’s a good idea to incorporate Search Engine Optimization (SEO) into your online marketing plan. As you continue to optimize your website’s contents in this manner, your site’s ranking and visibility will progressively improve, perhaps leading to more sales conversions in the long term. You’ll see that it’s well worth the effort, and it’s also cost-effective.