So we had the opportunity to introduce to you Google Analytics from our previous discussion entitled “What is Google Analytics”. Now that you have a general idea of what the tool is for or maybe not and are probably confused and unsure yet as to how you can utilize it properly to your advantage. And let me tell you for a beginner, you might think that the information is a bit overwhelming and slightly intimidating. Hence, we will slowly try to break it down for you to better understand how it could work for you, your website and your business.
I personally think that it clearly depends on your website’s purpose, meaning what your website does, what are the goals you’ve set and your expected results from your website, something along those lines. If you remembered before even creating your website, one of your possible concerns is that, would your website even be effective in expounding your market? Then, how would you know that it was effective?
And to answer that lingering question, that is exactly what Google Analytics is going to give you. The results that you have been hoping to know. If you have a physical retail store for example, you may see results through the number of people coming in and out of your store and the sales you’re making. But is that enough though?
Below we will try to enlighten you of why Google Analytics is a powerful tool that you absolutely are missing out on.
WHY DO YOU NEED IT?
It gathers all sorts of valuable data from your audience or site visitors from all the internet connected devices and will be saved and sorted in the google analytics server which will then be used on the next item below, but let’s talk about that later. Let’s check again the retail store example above. When customers enter the physical store, you can’t ask them for their information, you wouldn’t know where they came from, you wouldn’t know specifically what they wanted before they even entered your store, you wouldn’t know what they are interested in. If you recall. before you put up your business, you have set a specific target market, but in actuality, there is really no way for you to identify if your customers are within the category of your target. And does that matter? Definitely! If you’re after business growth, that is.
Now what does Google Analytics do with those collected data? It will measure the different aspects of internet based or mobile traffic, visitors engagement, demographics, social media related linkage and interactions and can even capture the behaviors of your audience. These measurements will be displayed on the tools dashboards or generated through reports, real time or not. Through here, you will have a detailed quantitative record of your website visitors turned customers or what’s lacking that made them leave. Something that could not be measured from physical stores.
Okay, what do these measurements, records and reports can do for you anyway? Simple, you will have a clearer picture of your website, marketing and business performance. You will also have a glimpse of customers’ wants and needs or interests, what contents attract audiences, which marketing channels or strategies are gaining attention, and so on.
HOW WILL IT BE BENEFICIAL TO YOU?
With all that knowledge you got from the tool, you will begin to understand and know what you need to discard and keep, what to be maintained, what has to improve and what to work on. Basically what I’m trying to say is, you can strategize accordingly and very specifically to what needs enhancement to boost your website’s overall performance.