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What is Google Analytics?

Have you ever wondered how your customers interact with your website? Or at what point unsuccessful leads have decided to exit from your site? Or you just simply wanted to check if your company’s website is performing well or not? 

Google Analytics is a free analytics tool developed by Google, that collects and measures data collected online or through any internet based platform, that is later used to track and provide you a comprehensive analysis which in turn presents you a better understanding of customers online behavior, experience and such and more. As an end result, it gives you a clearer picture of your website’s performances. 

You can also maximize the full features of Google Analytics when you upgrade to a premium account.

How does Google Analytics collect data? Google Analytics uses a tracking code or a page tag and is attached to your website’s pages to monitor and track users activities on your website. When a user visits your website, the tracking code/tag will collect all the available data from the users browser and device used, and transmits it to the server, and the same, will track every movement the user made on the website. Meaning, all clicks done by the user to visit or view a page or perform a transaction then,  sends the data to the Google Analytics server for compilation. 

These are a few of the data that Google Analytics can get:

  • Pages visited and duration of visit for each page
  • Time and time zones and date of visit
  • Browsers used and operating system
  • IP Address and location
  • URL of pages visited
  • Page language 
  • Downloads and uploads 
  • Screen resolution 
  • Flash versions;

And the list goes on with all other technical terms that I myself have yet to fully know.  Google Analytics is constantly updating and becoming more extensive with their data collection and tracking enabling them to provide that comprehensive analysis that businesses wanted to obtain from their website. 

There are different types of reports that can be generated using Google Analytics and under each category includes even more specified reports you might want to see. For a start, let’s check out the report categories, we don’t want you getting overwhelmed with all the information all at once, do we?

  • Audience Reports – Gives you an overview of the people visiting your website, location and/or their activities.
  • Advertising Reports – Contains reports that could help you understand, analyze and improve your advertising efforts.
  • Acquisition Reports – Reports to help you understand how your site acquires users, impact of different campaigns that leads to acquiring new users and etc.
  • Behavioral Reports – Reports that allow you to understand the behavior of the users while using your site, activities and interactions.
  • Conversion Reports – Bet this is the most important report you wanted to see. This report analyzes a user’s path from being a new visitor to becoming a customer. 
  • Real Time Reports – as its name suggests, these reports are generated based on what is happening to your website right at that moment.
  • User-flow Reports – This will show the flow of activity/interaction of a user to your website.

And so, what is it with Google Analytics that most website owners would strongly suggest using this tool? If you understand pretty much how the system works and analyze the compiled reports, you would realize and discern many things about new and old customers behavior, interest, and be able to know exactly what kind of content to write to catch their attention. 

With this handy tool utilized and data analyzed correctly, you are one step closer to achieving your ultimate goal, which I presumed, conversion at a maximum level. 

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